Microsoft Campaign Types

Microsoft Search Network: This includes sites like Microsoft Bing, AOL, Yahoo, DuckDuckGo, Ecosia, and other partners. Your search ads can appear with search results on these sites when potential customers search for your keywords.

Microsoft Audience Network: This is a native advertising solution that uses Microsoft’s artificial intelligence and customer data to show your ads to people who are likely to be interested in your products or services2. Your audience ads can appear on Microsoft properties and other premium platforms, such as MSN, Outlook.com, Microsoft Edge, and select publishers.

Multi-platform feature: This is a new option that allows you to run your smart ads across multiple platforms, including Google, Facebook, Instagram, and more3. You can choose which platforms you want your ads to show on and maximize your return on ad spend with text, image, and video ads.

A Microsoft Audience Campaign is a type of online advertising campaign that allows you to show your ads to potential customers who are interested in your products or services, based on their online behaviour and preferences. Microsoft Audience Campaigns use Microsoft’s artificial intelligence and customer data to target your ads to the right people, at the right time, and in the right place. You can create Microsoft Audience Campaigns using Microsoft Advertising, a platform that provides digital marketing solutions for search, display, video, connected TV, retail media, and more. With Microsoft Audience Campaigns, you can choose from different types of ads, such as image ads, text ads, product ads, and video ads. You can also use dynamic remarketing lists to show personalized ads to people who have visited your website or app before.

Microsoft Audience Campaigns can help you reach a wide and engaged audience across Microsoft sites and other premium platforms, such as MSN, Outlook.com, Microsoft Edge, and select publishers.

A Microsoft Shopping Campaign is a type of online advertising campaign that allows you to sell products from your catalog on the Microsoft Search Network and the Microsoft Audience Network. You can create and manage your shopping campaigns using Microsoft Advertising, a platform that provides digital marketing solutions for search, display, video, connected TV, retail media, and more.

With Microsoft Shopping Campaigns, you can create product ads that showcase your products in impactful ways that can include custom images, pricing, or your company name. You can choose from different types of ads, such as image ads, text ads, product ads, and video ads. You can also use dynamic remarketing lists to show personalized ads to people who have visited your website or app before.

Microsoft Shopping Campaigns can help you drive more customers to your products with engaging retail experiences. You can also benefit from brand safety protection, performance optimization, and return on ad spend measurement. You can also use the multi-platform feature to run your smart ads across multiple platforms, including Google, Facebook, Instagram, and more.

A Microsoft video campaign is a type of online advertising campaign that allows you to show your video ads to potential customers on the Microsoft Search Network and the Microsoft Audience Network. You can create and manage your video campaigns using Microsoft Advertising, a platform that provides digital marketing solutions for search, display, video, connected TV, retail media, and more.

With a Microsoft video campaign, you can use different types of video ads, such as Video Extensions, Video Ads on the Microsoft Audience Network, and Multi-platform Video Ads. Video Extensions are a new addition to the ad extensions family that allow you to combine video with other ad extensions on the Microsoft Search Network.

Microsoft video campaigns can help you reach a wide and engaged audience across various platforms and sites with engaging and impactful video ads.

Microsoft app ads are a type of online advertising that allows you to promote your desktop app to customers on Windows 10 and Windows 11 devices by creating ads on the Microsoft Advertising platform. You can also use the app to manage your campaigns anywhere from your Android or iOS devices.

Microsoft app ads can help you increase your app and game downloads, visibility, and user engagement. You can also benefit from performance optimization, return on ad spend measurement, and brand safety protection. Microsoft app ads are easy to set up, maintain, and optimize. You can leverage your existing assets from other platforms or upload new ones to your Video Library.