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Common Types of Meta Advertising
Learn about the different types of Meta Ads. Here you can learn about the common ad types across both Facebook and Instagram platforms.
Image Ads
What are Meta Image Ads?
Video Ads
What are Meta Video Ads?
Video ads are another powerful and engaging type of meta ads. They allow you to play videos automatically when people watch videos on Facebook or Instagram. Video ads can capture attention, demonstrate your brand personality, or increase engagement.
You can choose from different ad formats, such as single video, multiple video, in-stream video discovery, in-stream video in-stream, and more. You can also use dynamic creative to automatically show different combinations of videos based on the person’s profile and preferences.Â
Carousel Ads
What are Meta Carousel Ads?
Carousel ads are a versatile and attractive type of meta ads. They allow you to display up to 10 images or videos in a single ad. You can use them to highlight multiple features or benefits of your products or services, or show different aspects of your brand story.Â
Ad formats: Single image carousel, multiple image carousel and video carousel.
Collection Ads
What are Meta Collection Ads?
Collection ads are a great way to showcase your products and services on the Meta network. They allow you to feature multiple products from your catalog in one ad. Use collection ads to showcase your entire collection in an organised way, or create a shopping experience for your customers.
Ad Formats: Single image collection, multiple image collection and video collection formats.
Lead Generation Ads
What are Meta Lead Generation Ads?
Lead generation ads are a useful way to attract and connect with potential customers on the Meta network. They allow you to collect information from people who are interested in your business. You can use them to generate leads for your email list, website traffic, phone calls, or events.
Ad formats: Single-image, single-video, carousel, collection and instant-experience formats.
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