Email Marketing

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Email Marketing

Every business should use email marketing as it is one of the most effective and affordable ways to reach and connect with customers and prospects.

What are Email Marketing Campaigns Used For?

Email marketing campaigns are used to educate, inform, entertaining, or inspire your audience, and providing them with valuable and relevant content.

You can build relationships with customers and prospects, and enhance their loyalty and retention. Promote your business’s products or services to potential and/or existing customers, to either generate sales, revenue and/or enquires.

What is a Successful Email Marketing Campaign?

  • Identify their target audience
  • Set their marketing objectives
  • Grow their email list
  • Craft their email content
  • Evaluate their email performance
  • Refine their email marketing strategy

Our Process

Define your Audience and Goals

Build your Email List

Create your Content

Test and Analyse

How Email Marketing can help your Business

Increasing brand awareness: Introduce your business to new subscribers or customers, and to remind them of their value proposition, mission, and vision. Showcase your expertise, authority, and credibility by providing quality content about your business’s products and services.
Generating leads: Attract and capture the interest of potential customers who are looking for solutions to their problems or needs. Provide value, education, and information to their prospects, and to persuade them to take the next step in the buyer’s journey, such as signing up for a free trial, downloading a lead magnet, or requesting a consultation.
Driving traffic: Direct your audience to your business’s website, where they can find more content, products, or services that are relevant to their interests or needs. Increase your organic search ranking, social media presence, and online reputation, by encouraging your audience to share, comment, or review your business’s products, or services.
Boosting sales: Email marketing can help your business convert prospects into customers, and to increase customer lifetime value, by offering them incentives, discounts, or upsells. Email marketing can also help with customer loyalty, retention, and referrals, by providing them with excellent customer service, support, and feedback.

Start your Campaign with Excite Digital

We are a ZOHO CRM Partner and have a wealth of experience dealing with all kinds of CRM and email automation systems.

Enquire now for a free consultation.