Google Ad Campaign Types

Learn about our Google Ad campaign types with Excite Digital. We make it easy to understand the various types of campaign offerings.

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Below are different types of Google Ad campaigns. Here you can learn about each campaign type that Google offers. Open any entry and explore with Excite Digital.

Google Ad Campaign Types

What is a Search Campaign?

A Google Search Campaign is a type of online advertising campaign that allows you to show your text ads on Google Search results pages when people search for keywords related to your products and services. A Google Search Campaign can help you reach potential customers who are looking for what you offer and drive them to your website to take action. You can also use a Google Search Campaign to increase your brand awareness, generate leads, or boost sales.

Where does my Search Campaign Ads Show
  • Google search sites: Your ad can appear above or below search results on Google Search. They can also appear beside, above, or below search results on Google Play, in the Shopping tab, and Google Maps, including the Maps app.
  • Google search partners: Your ad could appear with search results on websites of Google search partners. For example, if you use broad match or phrase match keywords, your ad might appear on partner sites for relevant variations of your keywords.
  • Display Network: Your ad might appear on relevant pages across the entire Display Network. However, your ad is most likely to show on pages that are related to your keywords or website.
What is a Display Campaign?
A Display campaign can help you reach a large and diverse audience with visually engaging ads that match your marketing objectives. You can use a Display campaign to increase your brand awareness, generate leads, or boost sales.

 

You can also use various features and tools to optimize your campaign performance, such as responsive display ads, automated bidding, audience network, and conversion tracking. Show your captivating ads to customers on three million websites and applications.

What do my Display Campaign Ads Show?
With a Display campaign, you can show your ads in different formats (such as text, image & video) on various websites, apps, and Google-owned platforms (such as YouTube and Gmail) that belong to the Google Display Network.
What is a Demand Generation Campaign?
Discovery campaigns have been upgraded and changed into a new AI powered campaign called Demand Generation. A demand generation campaign can help you reach a large and diverse audience with visually engaging ads that match your marketing objectives.

Demand generation campaigns is a type of online advertising campaign that allows you to show your ads in various formats (such as text, image, video, or rich media).

Where do my Demand Generation Ads Show?
Demand Generation campaigns show on YouTube, including Shorts, Discover, Gmail, on websites, apps, and Google-owned properties that are part of the Google Display Network.
What is a Performance Max Campaign?

Show your ads to audiences on all Google platforms and formats with Performance Max campaigns. A Performance Max campaign uses machine learning to automatically optimize your bids, budgets, audiences, creatives, and attribution based on your campaign goal and conversion type. You can choose from various goals, such as online sales, leads, store visits, or brand awareness and reach. You can also use different conversion types, such as website actions, phone calls, app installs, or store sales.

Where do my Performance Max Ads Show?
A performance max campaign is a new type of online advertising campaign that allows you to show your ads across different Google platforms and formats, such as Search, Display, YouTube, Gmail, and Discover.
What is a Local Campaign?
A local campaign can be created with the Performance Max campaign type. The Performance Max for store goals campaign is a simple and effective way to promote your physical stores across Google’s properties, such as Search, Maps, YouTube, Gmail, and Display. You just need to provide your store locations, budget, and ad assets, and Google AI will optimize your bids, placements, and asset combinations. Performance Max campaigns for store goals can help you drive more store visits, calls, or website actions from customers who are interested in your products or services.
What is a Google Shopping (Ecommerce Campaign)?
Google shopping campaigns can show your products to potential buyers as they browse, increase traffic to your website or store, and find better qualified leads. You can choose from various goals, such as online sales, leads, store visits, or brand awareness and reach. To start advertising your products online, you need to set up an account on Google Ads, a Google Merchant Centre account, and a product feed on the Google Merchant Centre. Then, you can use your product data and campaign settings to create ads on Google and other placements around the web.
Where do my Ecommerce Ads Show and What do they Look Like?

With a Google shopping campaign, you can show your ads across different Google platforms and formats, such as Search, Display, YouTube, Gmail, and Discover. There are three different Ad types that Google use to showcase your product inventory:

Product Shopping ads: These are text ads that show your product image, title, price, and store. They can also show extra information, such as ratings, promotions, or local availability.

Local Inventory ads: These are text ads that show your product image, title, price, and store name on Google Search results pages and other Google properties. They also show your store address and distance from the user’s location. They can help you drive more store visits from customers who are looking for your products nearby.

Responsive Display ads: These are image or video ads that show your product image or video, logo, headline, description, and call to action on websites, apps, and Google-owned properties that are part of the Google Display Network. They can also show extra information, such as ratings or promotions. They can help you reach more potential customers who are interested in your products or services.

What is an App Campaign?
Boost the number of users who download your app. You can choose from various goals, such as online sales, leads, store visits, or brand awareness and reach. You can also use different conversion types, such as website actions, phone calls, app installs, or store sales. Google will use your assets to create a variety of ads across several formats and networks.

App campaigns can help you reach potential customers who are looking for your app or similar apps, and drive them to install or act on your app.

Where do my App Campaign Ads Show?
App campaigns show your ads across Google’s largest properties, including Google Search, Google Play, YouTube, Discover and the Google Display Network.
What is a Video Campaign?
Google video campaigns are a type of online advertising that allows you to show your video ads on YouTube and other websites and apps that partner with Google. You can use Google video campaigns to achieve different goals, such as increasing sales, driving traffic, raising awareness, and more. You can also target your ideal audience based on topics, keywords, demographics, and other criteria. You can track the performance of your video campaigns in your Google Ads account and see how many views, costs, and budget details you have. To create a video campaign, you need to have a YouTube account and upload your video there.
Where do my Video Campaign Ads Show?

Your video campaign ads can appear on different platforms, depending on where you want to show them. You need to host your video ad content on YouTube, but you can choose to display your video ads on YouTube and other websites and apps that are connected to Google video partners. This option depends on the type of ad format and campaign settings you select.

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